Dynamic, high-performing, and analytical, with a unique background as a designer, social media consultant, paid search analyst, copywriter, innovator, animal lover, and local music enthusiast. Drives initiatives that support organizational growth and efficiency, with a strong passion for furthering individual growth and abilities as well. Respected as a creative and reliable professional dedicated to building strong brands.

Proficient with Adobe Creative Suite 3 & 4, Final Cut Pro, Microsoft Office Suite, HTML, CSS, and all major Social Networks. Familiar with PHP, ActionScript, Javascript / jQuery. Mac and PC fluent. Familiar with content management systems and eCommerce engines such as Drupal, Joomla, WordPress, and Volusion. Experienced with Google AdWords, Website Optimizer, and Analytics. Detail-oriented with a strong work ethic and the ability to “wear many hats.” Natural ability to lead, with a strong desire to learn.

Freelance Design and Social Media Consulting – Oct 2009 thru Present
Currently developing www.TrinityArchTexas.com & providing SEO/Social Media consulting for an architecture firm based in Round Rock, TX. Also working with a startup SEM agency in Portland, OR to develop a brand and a Drupal-templated website.

Marketing Associate, Apogee Search – Jan 2008 thru Nov 2009
Responsible for all design & creative development: banner ads, website & landing page design/management/ optimization, email newsletters (created a successful monthly newsletter, currently over 20K subscribers), branded materials: white papers, case studies, training manuals, etc., trade show booth design, video editing for online use. Managed internal SEO campaigns with a senior SEO specialist. Paid Search Analyst for a large social media applications provider, as well as for internal paid search campaigns, successfully improving conversion rate while lowering cost per conversion. Managed all Social Media efforts, including a successful blog & vlog series, created/maintained several successful social networking accounts. Encouraged SEO specialists & executives to begin participating in Social Media, which developed into a new service offering. Played a key role in developing new service offerings for display ad creation/campaign management, as well as landing page development. Advanced experience in conducting Google Website Optimizer tests & in creating designs optimized for conversion improvement.

Austin Pets Alive! Volunteer & Web Designer – Sept 2009 thru Present
Currently working with Austin Pets Alive! to aid in search engine optimization of www.austinpetsalive.org, developing a social media campaign, currently building a mini-site for a fundraising campaign (“Vote for Woodrow”), analyzing web analytics, and much more.

Apogee Search Core Values Committee – June 2008 thru Nov 2009
Elected by top management to work within an elite group of six “future leaders” to develop corporate core values. Three main core values were decided: Accountability, Cooperation, and Leadership. I was elected by my peers to be the ambassador for “Leadership.”

Apogee Search Online Marketing Intern – Aug 2007 thru Dec 2007
Performed daily SEO and PPC tasks, including writing ad copy, developing keyword lists, building links, researching new clients and competitors, developing monthly reports, participating in client calls, analyzing competitor campaigns, and more.

Austin Interactive Marketing Association (AustinIMA) – June 2007 thru June 2009
Member of the MARCOM team. Designer, webmaster, founding member, and student representative.

Texas Advertising Group – Aug 2005 thru Dec 2007
Active member of TAG. Participated in lectures from industry leaders, community volunteering, networking, mentored by a GSD&M art director for BMW; Included in the 2006 TAG Résumé Book.

Gap Inc. Sales Associate– June 2004 thru Dec 2006
Facilitated sales and maintained customer relationships at a small, boutique-like Gap store located in Central Austin. Recognized for outstanding achievements in promoting GapCard enrollments.

The University of Texas at Austin – Aug 2004 thru Dec 2007, Austin, TX
Bachelor of Science in Interactive & Creative Advertising; Minor Equivalent in Business Foundations. Graduated in Fall 2007. Achieved placement on the Dean’s List in the College of Communications (2005-2007), as well as the College of Fine Arts (2004-2005).